Tuyển Digital Marketing thu nhập Thương lượng tại Hồ Chí Minh - Abbott

1. Main purpose of roles:
• This role is designed as a center of excellence to collaborate with stakeholders including Marketing, Sales, Medical and provide them guidance on executional excellence of multiple workstreams including digitally-driven marketing (above the line and below the line media) and multi-channel engagement to ultimately drive meaningful interaction and engagement with Healthcare Professionals and patients. This is a B2B and B2C role.
• The job holder is expected to possess combination of strategic level with insightful understanding of brand plan and ability to translate this understanding into precise execution
2. Main responsibilities:
Multichannel Engagement (MCE): 40%
• Lead multi-channel HCP marketing strategy/actions plan and launch new tools and transformation programs to ensure growth of customer interactions.
• Ensure global MCE framework is adapted. Build tracking, analysis and insights to improve MCE. Working closely with cross-functional teams and regional teams to ensure action plans are well implemented
• Deploy key global program in beyond-the-pill service (a:care). Ensure country key objectives regarding KPIs are met, platforms developed, analysis, content implemented.
Digital Marketing (Consumer/Patient): 40%
• Develop digital performance strategies aligned to Brand Plan

Ứng viên nộp hồ sơ trực tuyến bằng cách bấm Ứng tuyển ngay dưới đây.

Hạn nộp hồ sơ: 23/04/2025

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