Tuyển Brand Marketing thu nhập Thương lượng tại Hồ Chí Minh - DKSH Vietnam Co., Ltd.

Job Summary:
Formulating marketing mix 4P for Milk brands (Product, Price, Promotion and Places) that is most suitable for Vietnam consumers, shoppers and retailers.
Additionally, this role is also implementing/ monitor/ tracking and optimize CRM system to build consumer loyalty.
Brand Management for Milk (Nutrition)
• Support to develop overall branding strategy to deliver EGV sales and share goals.
• Develop and implement the right product portfolio and proposition to win the market.
• Develop and implement the good concept and good product with appropriate price for target consumer.
• Develop right communication strategy to reach target consumers that enables acceleration of trial/repeat/loyalty in the most cost-effective way.
• Develop and implement the right national promotion activities with right touch point and vehicles.
• Ensure best return on investment for all branding activities.
CRM and consumer data system:
• Support to develop CRM strategy to build consumer loyalty
• Build and implement engagement journey with excellence (monitor, tracking, test and learn, optimize)
• Optimize the system and database to drive DTC strategy.

Ứng viên nộp hồ sơ trực tuyến bằng cách bấm Ứng tuyển ngay dưới đây.

Hạn nộp hồ sơ: 12/03/2025

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