Tuyển Brand Marketing thu nhập Thương lượng tại Hồ Chí Minh - Công Ty Cổ Phần Sữa Việt Nam (Vinamilk)

Job Overview:
Develop and implement strategic initiatives to enhance brand advocacy and expand brand influence across digital and community platforms. Collaborate cross-functionally to establish standardized frameworks and manage content partnership programs that drive credibility and engagement.
Key Responsibilities:
- Collaborate with Brand, Strategy, Legal, and Corporate Affairs teams to understand product/category insights and define advocacy-driven communication strategies.
- Plan and execute community-based and influencer-driven brand initiatives through parenting groups, forums, online communities, and macro/micro opinion leaders.
- Develop and maintain the Brand Advocacy Playbook, including communication angles, partner guidelines, publishing schedules, and campaign measurement models.
Lead content partnership efforts:
- Coordinate with media platforms, publishers, and community-based networks to develop collaborative content that promotes positive brand positioning.
- Negotiate, plan, and supervise content partnerships aligned with brand identity and strategic messaging.
- Monitor and analyze performance metrics across key campaigns: reach, engagement, sentiment, brand favorability, and earned media value.
- Oversee execution by agencies and partners to ensure message alignment, delivery quality, and cost-effectiveness.

Ứng viên nộp hồ sơ trực tuyến bằng cách bấm Ứng tuyển ngay dưới đây.

Hạn nộp hồ sơ: 25/05/2025

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